Communication for social change course, November, 1-9, Kyiv
Extensive training of trainers programme during which the international and national experts will share their experience in communications for social change, interactive methods of education of young people and leadership, social media advocacy, blogging and modern digital tools.
List of participants
Additional resources
Key facts
Day 1 - November, 1
Day 2 - November, 2
Introduction to Gen Z: Who are they, How are they Different from Previous Generations?
(Powerpoint Sides) Short Q&A
How to be a Great Interviewer (Ice-breaker)
Interviewing is an essential part of campaigning, research – and something young people struggle with. An exercise in interviewing techniques. Can be adapted for any group – Group exercise/feedback. (Powerpoint, phones (for recording) and writing equipment.
11.30 – 12.30
The Problem with Campaigning
An analysis of the challenges of getting young people civically engaged and how to overcome their fears/challenges – direct questions from Generation Z. (Powerpoint, Q&A)
What's in a New Source?
Fake News, Great News: Good researching. We look at good/bad sources and techniques – how to prepare GZ to be critical of sources/facts/ information.
Understanding the Awesome Power of Social Media on Gen Z/in Campaigning/Leadership
(Powerpoint, Q&A)
14.45 – 15.30
Great campaigns, great use of social media
14.45 – 15.30
Going Viral:
By far, the most popular and influential platforms are YouTube (5 billion hits a day), and Instagram Stories (1 billion hits a day.) By far the most popular videos are ones that tell a story and have a message. In groups of 3, everyone must a record a short video (on any subject, using any technique they like) – min. 3 mins, max. 6 mins.
Tomorrow, we will assess as a group – which video most clearly tells a story, and has the ingredients of going viral.
Public lecture
Recap on yesterday's videos – Which one Gets the Viral Award?
10.30 – 11.00
Recap, Brainstorm, Q&A
13.00 - 14.00
Creating the news, Blogging, Getting Creative: Methods that Gen. Z love when learning.
15.00 - 17.00
Using all the ideas we've discussed in the last two days, in small groups, create an online
learning forum that will engage and inspire Generation Z.
11.15 – 13.00
What Inspires, Generation Z?
Lecture and Strategies on How to get them to engage.
Day 3 - November, 5
Behavior Change Theory and Campaign Development
Day 5 - November, 7
Youth Audiences
Welcome / Meet the team
Meet your facilitators and fellow colleagues. Discuss the structure and goals for the next five days. Identify hopes and fears for the week and establish ways of being agreement.
Introduction to behavior change theory and practice
Lecture on the basic principles of behavior change theory and practice, including ways to handle sensitive topics. Group discussion to share experience, expertise and raise questions.
11.40 – 13.00
Putting it into practice: Creating a campaign Part 1 – Target actors and actions
Small groups will work on a hypothetical campaign. Groups will define the target actions / behaviors and identify the behavioral determinants that can be leveraged for their audience.
Putting it into practice: Creating a campaign part 3 – 6 steps to a behavior change marketing plan
Discuss components of your marketing plan.
Research for impact and measurement
Lecture on best practices on how to research for impact and how to measure success.
15.00 – 16.00
Putting it into practice: Creating a Campaign Part 2 – Research and Measurement Plan
16.00 – 16.10
Small groups will develop personas, identify/prioritize behaviors for their campaign and create a research plan.
Close out
Welcome and warm up
10.00 – 11.30
Not all youth are the same: Youth audience segmentation
12.00 - 13.00
Ally Acquisition: How to understand your audience and expand your circles of influence
Helping youth create empathy
14.45 - 15.30
Facilitating youth, Part 1: How to empower young people and avoid adultism
11.30 – 11.50
Why the youth voice matters
Discussion and exploration on issues youth care about, why the youth voice matters and voices youth trust.
Part 2
Communication, advocacy and digital interventions
for behavior change by Sara Isaac and Karen Ong
Discuss key takeaways from the day.
Quick warm up question and conversation. Set goals for the day.
Group work to identify youth audience segments. What are the personas and calls to actions for the youth who will be trained at the youth camp? What are the personas and calls to actions for the people the youth will be targeting?
Lecture and group work on strategies to expand your circles of influence.
Small group discussions to identify activities to help youth create empathy and have a voice that connects with others.
Group discussion on tools and tactics when facilitating youth.
15.30 – 15.40
15.40 – 16.30
Facilitating youth, Part 2: How to empower young people and avoid adultism
Group discussion on checklist for youth trainers (handbook development).
Guest lecture
Vira Ivanova on How to Teach and Learn better using neuroscience and psychology
Day 4 - November, 6
Getting Creative
Welcome and warm up
10.00 – 10.45
Infusing strategy into your creative
11.40 - 13.00
Putting it into practice: Creating a campaign part 3 – creative development
Identifying creative ideas that will work: How to do creative testing on a budget
14.30 - 15.20
Putting it into practice: Creating a Campaign Part 3 – Creative Development (Cont.)
10.45 – 11.30
Pushing creative ideas: Generating ideas that will change behavior
How to create a North Star (creative brief) that will keep your creative rooted in strategy. Tools and exercises to generate creative ideas.
Quick warm up question and conversation. Set goals for the day.
Lecture on how to create strategic creative. Examples of campaigns that have worked and not worked. Discussion with the group.
Small groups will work together to create a North Star for their campaign and develop concepts for creative execution.
Lecture on the three areas to focus when doing creative testing. Ideas for how to test creative on a budget.
Small groups work together to finalize their campaign.
15.20 – 15.50
15.30 – 16.30
Putting it into practice: Creating a campaign part 4 – Presentations
Groups present their campaigns.
Close out
Discuss key takeaways from the day.
Close out
Discuss key takeaways from the day.
Day 6 - November, 8
Youth Camp
Activities and Agenda
Welcome and Warm up
Quick warm up question and conversation.
Set goals for the day.
What have we learned so far
Group activity to identify key takeaways so far
Youth Camp: Handbook development
Identify core handbook elements for lecture and activities in youth camp.
Close out
Youth Camp: Developing activities
Discuss key takeaways from the day.
Day 7 - November, 9
Developing the handbook / toolkit
Welcome and warm up
10.00 – 11.00
Facilitation Techniques with Youth
12.00 - 13.00
Youth Camp: Building the agenda
Youth Camp: What else do we need?
11.00 – 12.00
Youth Camp: Practice
Youth Camp trainers practice interactive leadership.
Quick warm up question and conversation. Set goals for the day.
Lecture on best practices for facilitation when working with youth and young adults.
Group activity to build the agenda for the youth camps (handbook development).
Parking lot discussion. Small and large group discussion on concerns and questions around the youth camps.
15.30 – 15.45
Close out
Discuss key takeaways from the week.
Group activity to identify activities and lectures necessary for the youth camp.
Generation Z: Their Voices, Their Lives, Chloe Combi
Growing up in 2020: The Fabian Society (I'll bring the pack over.)
Inventing Ourselves – The Secret Life of the Teenage Brain – Sarah-Jayne Blakemore
How to Talk so Teens Will Listen – Adele Farber
The Hate U Give – Angie Thomas
The Fault is in Our Stars – John Green
The Hunger Games – Suzanne Collins
The Lord of the Flies – William Golding
Why Don't Students Like School? Daniel Willingham
Trivium 21c – Martin Robinson
Visible Learning and the Science of How We Learn – John Hattie
- Young people leave the occupied Donbas, 2.5 million people became refugees (1)
- The prevailing feelings for the residents of the controlled part are uncertainty about the future - 50%, disappointment - 34%, and anxiety - 33%

- At the same time, in the occupied territories it is noticeable that the feeling of hope prevails - 51%. Uncertainty in the future is felt only by 36%. The common feeling is also anxiety - 31%
- In the controlled area, 53% consider it easier to find a job in Ukraine. However, their number significantly decreased compared to 2016 - 63%
- The number of those who believe that there is no difference in education between Ukraine and the occupied part of the Donetsk region has increased (from 31% in 2016 to 37% in 2017)
- There has even increased the number of those who believe that the quality of education in the occupied territories is better (from 1% in 2016 to 7% in 2017)
- In the occupied part the number of those who answered that the level of education in Ukraine is higher (from 15% in 2016 to 22% in 2017) has increased. The share of those who believe that there is no difference (from 54% in 2016 to 47% in 2017) has decreased. The number of those who believe that the quality of education in the DNR is higher has also decreased (from 21% in 2016 to 16% in 2017). (2)
- Young men of 18-29 years old from both controlled and occupied territories of Donbas more often (37%) than other categories believe that the situation in Donbas is not so bad - 2016. (3)
- The less happy Ukrainians are those from Donbas. In December 2016 in western regions 59% felt happy, in the central - 50, in the southern regions - 60%, while in the east of the country - 44%. The war with all its consequences is a significant factor that makes unlucky residents of the eastern regions of Ukraine. (4)
- The armed conflict in Eastern Ukraine is one of the five major issues that concern Ukrainian youth today, along with such challenges as the state of economy (63%), general decline in living standards (60%), problems with employment (52%), corruption, and incompetence of the authorities (51%). (5)
- In the East of Ukraine, almost 60% did not answer the question: "Who is responsible for the current military conflict in the East of Ukraine to the most extent?" 58% of respondents from the Eastern region were not able to answer who has greater responsibility for triggering an armed conflict in Eastern Ukraine. Of those who responded, 22% named Russia and 13% blamed Ukraine. (6)
- Only 58% of young people in Ukraine are satisfied with their lives. A source of pleasure for young people is private life and their own achievements. At the same time, doubts arise about the future, low financial level, feeling of danger and unsatisfactory state of affairs in their settlement and Ukraine as a whole. (7)
- Key recent news on young activists in the East of Ukraine (8)
Since 2014, the conflict in eastern Ukraine has resulted in significant human loss, extensive suffering, large-scale civilian displacement as well as destruction to private property and public infrastructure. The impact on adolescents and youth, who represent nearly 15 per cent [1] of the population within the 5 oblasts, continues to be particularly significant as evidenced by Ukraine's decline of nine per cent in the 2016 Global Youth Development Index [2] , the largest deterioration of all 183 countries covered.

The levels of psychological distress in these areas are particularly alarming. As of February 2016, 24 per cent of children aged 9-17 and 31 per cent of those aged 9-10 were experiencing high levels of post-traumatic stress in government-controlled areas of Donetsk and Luhansk oblasts, after a period of more than 1 year of non-direct contact with the conflict [3] .

In many communities, the solutions found to address these issues are emerging from young people's own initiative, resilience, creativity and willingness to engage meaningfully in shaping their own future and that of their communities. While this can be partly achieved by participating in public affairs, institutional participation mechanisms remain weak and only provide very limited services and opportunities for adolescents and youth to fulfil their role as stakeholders in society.

The main purpose of the programme is to mitigate the impact of the conflict through increased resilience and civic engagement among adolescents and youth in conflict- affected eastern Ukraine. It is critical to enable young people living in the eastern regions to promote issues identified of their concern, as well as to develop and implement strategic advocacy and social change interventions at community level with range of partners involved.
(1) This figure includes adolescents and youth aged 10 to 24 years old which is the target of the project.
Establish the pool of 15-20 Ukrainian trainers on communication, advocacy and behaviour change through a ToT programme. An experienced communications specialists, teachers and trainers will improve their skills and knowledge of best international practice in communication for social change to deliver training for young people from Eastern Ukraine and to support the development of communications campaigns.
Develop the curricula for the Youth Camp on strategic communication. The team of international experts together with national trainers will develop curricula for the training programme for young people. The curricula includes, but not limited to behaviour and social change communication, public advocacy, strategic communication in conflict-affected countries/regions, use of new media, blogging, development of creative content.
Produce an interactive handbook on communications for social change for young leaders. The handbook includes the guide for young people on effective advocacy and social change communication, use of new media and creative tools for effective communication. The handbook will be developed in online interactive form and developed layout for printing.
Dzvenyslava Novakivska
Almost 20 years in teaching PR snd communication. Started first lectures and had my first press-officer job still bring a student. As PR manager launched innovative projects and initiatives realised for Eurasia Foundation and Renaissanse Foundation (for example new regulations for NGO, launching eco tourism as program for sustanable development of rural areas). More than 10 years as communication and presentstion skills trainer help NGO, business and governmental institutions develope better service product communications through better understanfibg own role. With design thinking methodogy help clarify their abilities to provide clients most effective solutions and brightly communicate them. Facilitator for transformation strategic sessions. Developed first online-course for university teachers on effective presentation. Give course on communication of sesnses (intervention design) at UCU social communications Practicum.
Nadiia Chorna-Bokhniak
I have over 10 years of in-house, consultancy and agency experience in non profit organisations, therefore solid understanding and strong expertise in Ukrainian PR and communications market, campaign management, digital marketing, fundraising, maintaining partnerships, media relations, donor relations. For the last 3 years I delivered more than 10 one-day trainings, 4-days courses and a few short workshops for over 200 CSOs representatives. Topics related to my experience: humanitarian crisis, social services, development of civil society organizations, corporate social responsibility, social entrepreneurship, reforms advocacy, human trafficking and migration, socially dangerous diseases, non-formal education.
Iryna Titarenko
Providing Strategic Communications: Experienced in production and implementation of various communication materials aimed at strategic promotion of socially important topics (education, culture, IDPs, governmental reforms, health, decentralisation, entrepreneurship support, etc.) among diverse target audiences. Lecturer at graduate and undergraduate levels at the National University of Kyiv-Mohyla Academy and Ukrainian-American Concordia University.
Nataliia Sytnyk-Lavrukhina
Communications and Partnerships Specialist, 10 years of work for media-companies.
Anastasiya Nurzhynska
  • Communications strategies and campaigns: Designing, implementing and evaluating the public outreach campaigns to promote governmental reforms, support conflict resolution and behaviour change on social issues.
  • International expertise: MA Legal Journalism focus qualified Communications and Public Relations specialist. Over fifteen years of experience with UN, EU, World Bank and others in Europe, Balkans, Africa and Asia.
  • Academic and education experience: Developing and delivering university courses for students, training for professionals and online courses on strategic communications and PR
Nadiia Kolesnykova
Possessing almost 8 years of working with social changes, sensitive issues, and human rights, I passionate about creating and implementing communication strategies. Their creativity and innovation have allowed raising awareness about challenging, mostly unspeakable issues, having public support, advocating successfully for human rights, bringing changes into reality. As a StopPain campaign coordinator, I was responsible for raising public awareness about palliative care and advocating registration of oral morphine in Ukraine. Involving the celebrities, opinion leaders into the StopPain campaign, coordinating internal and external activities support groups, trainings, meetings, media events, charity activities, exhibitions, presentations on the national and regional levels let us break down the taboo and stigma around living with an incurable illness and palliative care. And it contributed also to the successful registration of oral morphine in Ukraine (February 2013: Art-project "Oskar and the Lady in Pink" has become the significant outcome of the campaign. While working for the National Preventive Mechanism – national authorities for preventing torture – I was involved in developing and implementing both internal and external communication, repositioning, capacity building. I contributed to developing of NPM corporate identity (didn't create before); awareness and advocacy campaigns (e.g., illegal cages removal:; building and maintaining a sustainable relationship with media, stakeholders, institutions (e.g. Ombudsman Office, General Prosecution Office, Ministry of Health), pitching to the media, creative industries; launching the workshop for media that allowed visiting closed settings (didn't allowed before); providing communication coaching for the spokespersons and stuff (preparing 12 more new spokespersons); increasing number of Facebook followers 5 times more through organic engagement, etc.More information about my background, please, find here: previous experience in the academic (Journalism Dpt., Zaporizhzhya National University), media and marketing fields has allowed me to gain valuable practice in planning, implementing, and evaluating projects and let me comprehend media needs in covering issues. The combining of these fields enables to find hidden resources and bring new approaches for more efficient and sustainable results of the projects that I'm used to working with.With all my knowledge and practice I hope to become an acceptable participant in the Training of Trainers, to contribute to it and further projects and social changes
Orest Suvalo
I'm MD, psychiatrist. Communication is the most important skill in this work. In Institute of mental health UCU we did psychoeducational campaigns about mental health related topics. I received basic information about advocacy and communication while studying on a International diploma on mental health, human rights and law 2017. I'm lecturer of Master's program "Clinical psychology with the basics of CBT.
Mariia Artemenko
Gres Todorchuk PR is the only one creative PR agency in Ukraine that deals exclusively with cultural, social and educational initiatives. Gres Todorchuk PR provides professional expertise regarding the effectiveness of the projects and their development. Gres Todorchuk PR also helps our clients to create projects: to develop concepts and implement them.Gres Todorchuk PR worked on: PR-support of Museum of News, Kyiv Art Week, tour of the performance on the novel by Sergiy Zhadan ""Depeche Mode"", the social and educational project ""Those who impress"" for 1+1 channel (a series of meetings in Ukrainian cities that motivate), publishing the first Ukrainian-language Koran and "" Executed Renaissance"" for Publishing House ""Osnovy"", etc
Olha Lalak
In 2016 I've got a Scientific degree – Ph.D. of social communications. Speciality –27.00.06 "Applied Social Communication Technologies".
Also I've taken part in few International educational, scientific and cultural internships:
  • January 22-25, 2018 – participation in the winter school-training "United Nations Security Council Resolution 1325 on Women, Peace and Security" within the framework of "I am Media: Empowerment Advocacy Programme for Internally Displaced Women", implemented by the NGO "Center for Human Rights and Education" in Lviv region in partnership with the "Human Rights Foundation" Ukraine, with the financial support from Robert Bosch Foundation (at village Kiyachka of the Kiev region);
  • January 31 – February 3, 2012 – participation in the International project, organized by "Sefer" Center – "Moscow winter school of Judaism";
  • 2011 – participation in the All-Ukrainian project "Active citizens", organized by "British Council Ukraine";- October 11 2008 – 2010 – participation in the International project "Intercultural Navigators", organized by "British Council Ukraine".
In February 7-8, 2018 I've been the speaker of the workshop "Our voice has a power. Bloggers in action". The topic of lecture – "The power of hashtag in social media. Content strategy of blogger. Platforms for creation of Media projects" – within the framework of "I am Media: Empowerment Advocacy Programme for Internally Displaced Women", implemented by the NGO "Center for Human Rights and Education" in Lviv region in partnership with the "Human Rights Foundation" Ukraine, with the financial support from Robert Bosch Foundation
Pavlo Khud
  1. In 2010-2011 I was working on developing and implementing the communication strategies for business, education, state companies and NGOs
  2. From 2010 till 2014 I was running a few communication campaigns using UCU web, Facebook-page, online-platform
  3. From 2014 till 2017 I was responsible for annual admission campaigns for UCU bachelor's and master's programs. Growth dynamics: from 196 applicants for bachelor's programs (115 entered) in 2009 to 1869 applicants (325 entered) for bachelor's programs in 2017.
  4. In 2015-2016 I created and was running career developments campaigns for newcomers at UCU bachelor's programs (personal dialogues with about 200 students each year; with using Stanford university's Design Thinking techniques and Google Ventures techniques)
Martha Tychenko
I'm the organizational psychologist, the HR specialist. During the last two years I have been working in Ukrainian Catholic University (UCU). My current position – the head of Students' Career Office. It involves work with quite different target audiences. On the one side, I'm working on the building partnership with local and international companies, on the other side – with UCU students. Also, twice I had a chance to become TEDxUCU Licensee and Organizer. We've organized TEDx in our university for the first time. It gives me precious experience working with media as well.My sphere of competence is talent management, project management. But as matter of fact, all my backgrounds are all about communication – to deliver an entirely new project, to look for clear and reasonable messages to various stakeholders.
Olga Tymchenko
I have experience in anticorruption communication, social campaigns and training
Nataliya Oboznenko
Starting from 2000 I've been working as marketing and communication manager/director within Ukrainian and international companies such as Koncern Galnaftogaz, L'Oreal, Lafarge, Egis and others. In 2014 I participated in strategic sessions of marketing and communication development of Ukrainian Catholic University and since then I was regularly invited as a lecturer for the communication and PR topics and as a member of the UCU expert team for the assessment of the student business projects. Moreover, I have the experience to assist students in marketing strategy and plan elaboration for the Pinchuk Foundation program Today, I'm involved in the activity of Charity Foundation Diakonia as a project director for the development and launch of the bilingual education program for the secondary school of Lviv together with the Ministry of Education of Alberta. The goal of this project is to boost the level of English proficiency of the school students and teachers in Ukraine as a tool of a better integration of our country in the global world of knowledge and expertise. Due to my professional duties, I'm aware of communication plan elaboration and its implementation, I personally launched several successful social media Campaign and projects. I'm often copywriting and blogging for my business development projects.
Liudmyla Levcheniuk
For five years I was responsible for the communication in the "Territory of Terror" Memorial Museum. During that time I implemented a few communication campaigns using web-page, Facebook-page, other offline and online platforms. After studying a year of Lane Kirkland Scholarship in Warsaw, from September 2018 I've become responsible for the communication in the Institute of Leadership and Management of UCU. I'm running strategic communication which includes such communication channels as web-page, online social media, Newsletters, printed and digital materials, events etc. My training experience has just started. This summer I conducted and moderated the panel discussion in Kramatorsk "Populism. Propaganda. Post-truth" for civil activists from Donetsk region in the frames of "CitizenLab: laboratory of responsible citizens" conference. This year I'm also planning to provide a few trainings for young people.
Oksana Kulakovska
At the moment I am holding a position of Director of Kyiv Center of the Ukrainian Catholic University and Director of its newly established Analytical Center. Prior to that I was, among other engagements, leading the Executive MBA Program at the Lviv Business School of UCU; developed and implemented the partnership development program between leading business schools of the USA, Poland, and over 40 higher educational establishments offering business education in Ukraine within the framework of the Consortium for Enhancement of Ukrainian Management Education, CEUME; arranged over 25 international study tours into 7 countries of the world for heads of leading Ukrainian companies and universities.
Andriy Pryymachenko
10 years of video production and creative development. 3 years of lecturing at UCU School of journalism
Vira Ivanova
I worked as an Account Manager for Mastercard at Be—it Agency, one of the top PR agencies in the Ukrainian market. Together with Mastercard, we promoted the cashless payments, which make the global economy transparent and open for all. To make a difference, in Ukraine our team launched not only communicational campaigns but also educational campaigns to teach Ukrainians to use cashless payment methods. This is when I realized my passion is communication + education. After 4 years at the position, I left PR agency and started my job at the HR and leadership consultancy Changers. For 1 year I was responsible for the development of educational training (from syllabus and materials preparation to delivery) for different businesses and government institutions, including the Ministry of Economy, the National Bank of Ukraine etc.
Olga Mazur
I've been working as an internal communication manager in Danone company for 1 year. Within this period I've created and supported company's communication projects and conducted commucation trainings for the employees. Since Dec'17 I'm working as a communication team leader in "Tabletochki" charity fund.
Tetiana Pushnova
14 years of experience in television news production – as an editor, journalist, and producer. Media trainings for journalist, producers, editors, TV-presenters, NGO's communication managers and officials.
Chloe Combi
Chloe Combi is a former school teacher. She is a columnist for the Times Educational Supplement, and also writes for the Independent, Guardian, Marie Claire and the New Statesman. She's a regular on TV and radio debates including Channel 4 News, Newsnight, Sky News and Woman's Hour.

She started her own education charity – 'Write Club' in 2011, which aimed to raise the aspirations of young people and attracted such luminaries as Derren Brown, Will Self and Benjamin Zephaniah.

Shortly after she began to write a column for the TES about life as a teacher and what young people were up to when parents weren't around. This developed into feature writing on youth issues and her pieces quickly gained national and international attention. She was asked extensively to comment on radio and television, was invited to No. 10, quoted in the House of Commons, and worked with the Special Advisor to the then Mayor of London, Boris Johnson.

She has become a sought-out speaker on a wide range of issues, including (but not limited to) teenagers, education, young people in the work place, sex, social media, pop culture in the 21st century, brands, brand relationships, youth culture, beauty and self-esteem.

In 2015, she had her first book, Generation Z: Their Voices, Their Lives published by Penguin, Random House. It garnered wide critical claim and was optioned by Maker Studios, Disney to develop into a drama.

Chloe is also working with Disney Studios on another original concept called the A-Z of Modern Girls.

She has just completed her second book.

Chloe Combi has just joined Talk PR to develop her rapidly expanding portfolio of work with international clients across a range of industries. Previous clients/projects include Pepsi, MCA Insight, Virgin Media, OxfordUniversity Press, PZ Cussons, Boots, Sainsbury's, Fullers, Capita, Google, Sainsbury's Trust, Heineken, Lynx, Johnson&Johnson, Red Bull, and Lynx.
Sara Isaac
Director of strategy&planning
She is a former journalist who is fascinated with the forces that drive human behavior, Sara is skilled at the art and science of behavior change marketing, communications and advocacy.

At Marketing for Change, Sara leads the team of behavior change project managers, who ensure client work stays on strategy and meets the behavioral bottom line. Sara has led campaigns, including, a healthy marriage initiative for a social services agency, and, an environmental campaign that encouraged Tampa Bay residents to "protect fun" by reducing fertilizer runoff into local waterways.

She has worked with the John D. and Catherine T. MacArthur Foundation to address education inequality by transforming nation's urban centers into Cities of Learning; with the U.S. Environmental Protection Agency to reduce tension at a Pennsylvania Superfund site; and to help residents and businesses in Santa Monica, Calif., reduce their water consumption by 20%.

Sara is an experienced focus group moderator, whose clients include the U.S. Centers for Medicare and Medicaid Services, The Health Trust of San Jose, Calif., and the Winter Park Health Foundation of Florida. Her research background helps her develop targeted strategy and content creation for distinct audience segments. Sara holds a bachelor's degree from the University of California at Davis and a master's in International Relations from the Johns Hopkins University School of Advanced International Relations.
Karen Ong
Karen Ong is a creative leader using research-driven strategies to design and implement marketing, branding and communication campaigns that move the needle on behavior change. Rooted in a background of graphic design and sociology,

She has lead public health and advocacy campaigns for organizations and government agencies such as National Cancer Institute, No Kid Hungry, American Academy of Pediatrics, World Health Organization, Environmental Protection Agency, Horizon Foundation and MacArthur Foundation.

Specializes in: advertising, digital advocacy, behavior change marketing, social strategy, branding, media buying, video production, copywriting and graphic design

At Marketing for Change, she choreographs and/or creates almost all creative, including print, online, mobile, outdoor advertising, social media and branding. A few of her pet projects include promoting healthy marriages via innovative (and humorous) skill-building websites; developing a brand for a global government initiative to help the public be heard; unselling Tampa Bay residents on fertilizer; and reframing driving safety (emphasis on "safety") as a teen social norm for the Children's Hospital of Philadelphia.
Karen is backed up by a Bachelor of Fine Arts degree in graphic design from Rochester Institute of Technology. She has a minor in sociology and began her career at a boutique design firm in San Diego. Like any self-respecting artist, she has worked in a coffee shop with a cute name and a sheet music store, after running a camp for neighborhood kids out of her parent's basement.