HOW TO USE SOCIAL MEDIA FOR YOUTH ACTIVISM?
WHY USE SOCIAL MEDIA FOR YOUTH ACTIVISM AND PROTESTS?
  • 94% of Generation Z interact online daily - and 99% of those use one or another means of social media.
  • Instagram has an audience of 800 million unique users, and this number is growing daily, especially with Generation Z and due to Generation Z.
  • 66% of teens use Facebook (24% less than in 2015).
  • 85% of Generation Z use YouTube, and 74% say they do it "actively", i.e. post content / comments and more.
  • One endorsement on the Kylie Jenner's Instagram page worth twice the double-page spread of The New York Times over the weekend.

  • WHAT SOCIAL MEDIA ARE POPULAR IN UKRAINE?
    1. YouTube: over 16 million users
    2. Facebook: over 11 million users
    3. Instagram: over 7 million users